To Connect or Not To Connect. That is THE Question.

February 9, 2012

When talking to lawyers about Linkedin, I can guarantee one of the first questions they ask is whether to accept Linkedin invitations.    Many will say they don’t respond because they are not sure whether they should.  The other objection is that they may not know the person sending the invite. The advice I always [...]

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February 8, 2012

Susan G. Komen Race for the Cure has been in the news but not for what it had hoped would be a typical good news charity announcement.    A few days ago, the Dallas-based organization that it would stop funding grants to Planned Parenthood that offers mammograms.   The incredible public backlash as a result, [...]

January 30, 2012

One of the most common conversations PR agencies have with their attorney clients goes like this: PR Guy: “Hi Jennifer. I’m calling today to help identify new trends and developments in your practice, and to talk about the kinds of matters you are working on these days.” Attorney: “Thanks for the call, but I’m too [...]

January 30, 2012

Struggling with Content that Stinks? Let Us Fix It at the February Content Makeover Everyone has that bio, practice description, client alert or homepage copy that should be easier to read and work more effectively as a marketing tool. Would you like to move troublesome copy off your plate and onto ours?  Come to our [...]

January 27, 2012

Any organization going through a transformation doesn’t come to the decision overnight to make a change.    Decisions, especially in law firms, involve committees and numerous meetings, and the hiring of consultants to get the orgnazniation to the starting point.  But, according to Steven Aronowitz, an associate principal in McKinsey & Company’s San Francisco office, only 30% of organizations [...]

January 24, 2012

I got an interview request that was perfect for one of my clients.  So, I sent it to her on Thursday late morning, hopping that I would get a response right away.   I didn’t’ hear back until the next morning, right before the reporter’s deadline.   Luckily I got a quote via email which [...]

January 16, 2012

It is being widely reported today that Zappos told customers this past weekend that it has been the victim of a cyber attack.  More than 24 million customers were affected but luckily none of their credit card or payment information was taken. The CEO disclosed the news to its staff, the media and posted it [...]

January 6, 2012

As a consultant, I wear many hats. One of my gigs recently led me to the chambers of California’s new Chief Justice, Tani Cantil-Sakauye, who I will profile soon for a local bar association magazine. While most of our discussion focused on very weighty subjects, such as budget cuts and layoffs, we did briefly wade into [...]

January 3, 2012

This weekend, numerous commentators made their annual resolutions for the coming year. Several suggested that they would spend more time offline in 2012. One even went so far as to say he would lay off the Internet for 30 minutes a day. Wait a second! Thirty minutes doesn’t seem like much, right? Then I started [...]

December 22, 2011

I got an announcement today with the following headline:  Concep New York Office Closing Notice Because I know that the #1 and #2 in that company’s United States division departed in the past year, my immediate though was that Concep was closing for business. I am sure that was not the reaction the company intended [...]